Privacy Notice — CANE health and wellness services

1. Who we are

This Privacy Notice describes how CANE health and wellness services("we", "us", "our") collects, uses, and shares personal data when you use our website and the Rebuild application (the "Service"). We act as the data controllerfor the personal data described below.

2. Personal data we collect

Account data: name, email address, login credentials.
Profile and content data: onboarding answers, journal entries, reflections, goals, wins, and any content you create in the Service.
Coach interactions: messages you send to our AI coach.
Support messages: the contents of any message you send us.
Usage and device data: pages visited, features used, IP address, browser type, device identifiers, and approximate location.
Marketing data: email address submitted to our waitlist or newsletter, and engagement with our emails.

Payment data (card details, billing address, tax IDs) is collected directly by our Merchant of Record, Paddle, and is not stored by us. We receive only a transaction reference and a record that a purchase occurred.

3. How we use your data and the legal basis

To create and operate your account — performance of contract.
To deliver the Service (roadmap, coach, toolkit, content history) — performance of contract.
To process purchases and entitlements via Paddle — performance of contract and legal obligation.
To provide customer support — performance of contract and legitimate interests.
To prevent fraud and secure the Service — legitimate interests and legal obligation.
To improve and develop features — legitimate interests.
To send service emails (purchase confirmations, account changes) — performance of contract.
To send marketing emails — consent (you can unsubscribe at any time).
To comply with law — legal obligation.

4. Who we share your data with

Service providers / subprocessors — hosting, database, analytics, email delivery, and AI providers used to power the Service.
Paddle.com (Merchant of Record) — for sale of the product, subscription management, payments, tax compliance, refunds, and invoicing. Paddle's privacy notice is available at paddle.com/legal/privacy.
Professional advisers — accountants, auditors, and legal counsel where strictly necessary.
Authorities — where required by law, court order, or to protect our rights.

We do not sell your personal data.

5. International transfers

Some of our service providers are located outside your country of residence. Where personal data is transferred internationally, we rely on appropriate safeguards such as Standard Contractual Clauses or adequacy decisions where applicable.

6. Data retention

We keep your personal data for as long as your account is active and for a reasonable period afterwards to comply with legal, tax, and accounting obligations, to resolve disputes, and to enforce our agreements. When data is no longer needed, we delete or anonymise it.

7. Your rights

Depending on your location, you may have the right to:

Access the personal data we hold about you.
Correct inaccurate or incomplete data.
Request deletion of your data.
Restrict or object to certain processing.
Request portability of your data.
Withdraw consent at any time (where processing is based on consent).
Lodge a complaint with your local data protection authority.

We aim to respond to verified requests within one month. To exercise these rights, contact us at support@ownyourself.life.

8. Security

We implement appropriate technical and organisational measures to protect personal data, including encryption in transit, access controls, and regular review of our security practices. No system is completely secure, but we work to protect your data against unauthorised access, alteration, disclosure, or destruction.

9. Cookies

We use essential cookies required to keep you signed in and to operate the Service. We may also use limited analytics cookies to understand usage. You can manage cookies through your browser settings; disabling essential cookies may break parts of the Service.

10. Children

The Service is not directed to children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us data, contact us and we will delete it.

11. Changes to this notice

We may update this Privacy Notice from time to time. Material changes will be notified via the Service or by email.

12. Contact

CANE health and wellness services
Email: support@ownyourself.life